THE WHOO Imperial Youth Concentrate Serum, purple glass bottle with gold accents.
The soft texture image of Imperial Youth Concentrate Serum.
A woman with short, natural curly hair is smiling softly at the camera. She has a small amount of serum applied to her cheek and is posing with her arms gently crossed near her face against a white background.
THE WHOO Imperial Youth Concentrate Serum is lying diagonally on a white background, featuring the 'THE WHOO' logo.
Imperial Youth Wishlist

Imperial Youth Concentrate Serum

A high-potency anti-aging serum

$430
Available in 1 size
Imperial Youth Concentrate Serum – Refill REFILL

This potent face serum’s creamy consistency envelops skin in a wave of nourishment, leaving it silky smooth, hydrated and refined.


Infused with powerful skin-rejuvenating ingredients derived from precious 30-year-old wild ginseng, this formula was designed to help addressing visible skin aging concerns, such as dryness, dullness, fine lines, and wrinkles.

 


Imperial Youth Concentrate Serum supplies skin with ample moisture and ingredients for a firmer, more youthful complexion.


Age-reversing serum for 10 years younger-looking skin*


A high-potency serum for Triple Anti-aging care (BARRIER** – LIFTING* – WRINKLE*)


• Barrier: 101% Recovery of damaged skin barrier after 1 time use**

• Lifting: 19.4% improved after 8 weeks of use*

• Wrinkle: 16.5% improved after 8 weeks of use*


* Based on clinical test on 34 women after 8 weeks

** Based on clinical test on 32 women after 1 time use

WATER, DIPROPYLENE GLYCOL, DIMETHICONE, GLYCERIN, PCA DIMETHICONE, TREHALOSE, BUTYLENE GLYCOL, CAPRYLYL TRIMETHICONE, ISOSTEARYL ISOSTEARATE, GLYCERYL STEARATE, 1,2-HEXANEDIOL, BEESWAX, BETAINE, PANTHENOL, STEARYL DIMETHICONE, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, SUCROSE POLYSTEARATE, PHYTOSTERYL/ISOSTEARYL/CETYL/STEARYL/BEHENYL DIMER DILINOLEATE, C14-22 ALCOHOLS, PEG-100 STEARATE, METHYL TRIMETHICONE, HYDROGENATED POLYISOBUTENE, DIMETHICONOL, SUCROSE STEARATE, HYDROGENATED POLY(C6-14 OLEFIN), SQUALANE, HYDROGENATED LECITHIN, CERAMIDE NP, GLYCOSPHINGOLIPIDS, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, PALMITIC ACID, STEARIC ACID, CHONDRUS CRISPUS EXTRACT, PHOSPHOLIPIDS, MACADAMIA TERNIFOLIA SEED OIL, TRIETHYLHEXANOIN, CARBOMER, ARACHIDYL GLUCOSIDE, BUTYROSPERMUM PARKII (SHEA) BUTTER, C12-20 ALKYL GLUCOSIDE, 2,3-BUTANEDIOL, PEG-10 RAPESEED STEROL, ADENOSINE, GLYCERYL BEHENATE, POLYSORBATE 20, CHOLESTEROL, CAPRYLIC/CAPRIC TRIGLYCERIDE, GINSENOSIDES, SERINE, ARGININE, GLYCERETH-20, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, PENTYLENE GLYCOL, BACILLUS FERMENT, POLOXAMER 188, POLYSORBATE 60, CITRIC ACID, CETYL PALMITATE, GLYCERYL DISTEARATE, MYRISTYL MYRISTATE, SODIUM STEAROYL GLUTAMATE, SODIUM ASCORBYL PHOSPHATE, TRANEXAMIC ACID, ASPARAGUS COCHINCHINENSIS ROOT EXTRACT, PROPYLENE GLYCOL, ELAEIS GUINEENSIS (PALM) OIL, GOSSYPIUM HERBACEUM (COTTON) SEED OIL, POLYGONUM MULTIFLORUM ROOT EXTRACT, POLYGONATUM OFFICINALE RHIZOME/ROOT EXTRACT, PANAX GINSENG ROOT EXTRACT, ALCOHOL, ANDROGRAPHIS PANICULATA EXTRACT, BIDENS PILOSA EXTRACT, CORDYCEPS MILITARIS EXTRACT, CORDYCEPS SINENSIS EXTRACT, FERULIC ACID, ORYZANOL, QUERCETIN, RESVERATROL, SODIUM SULFITE, LINUM USITATISSIMUM (LINSEED) SEED OIL, ANDROGRAPHOLIDE, SODIUM METABISULFITE, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, THYMUS VULGARIS (THYME) EXTRACT, TOCOPHEROL, BUDDLEJA DAVIDII EXTRACT, CORNUS OFFICINALIS FRUIT EXTRACT, PYRIDOXINE HCL, ANGELICA GIGAS ROOT EXTRACT, JUGLANS REGIA (WALNUT) SEED EXTRACT, GLUTAMIC ACID, SCHISANDRA CHINENSIS FRUIT EXTRACT, ZIZIPHUS JUJUBA FRUIT EXTRACT, REHMANNIA GLUTINOSA ROOT EXTRACT, ANEMARRHENA ASPHODELOIDES ROOT EXTRACT, ANGELICA ACUTILOBA ROOT EXTRACT, BAMBUSA TEXTILIS STEM EXTRACT, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, COPTIS JAPONICA ROOT EXTRACT, CUSCUTA JAPONICA SEED EXTRACT, DIMOCARPUS LONGAN FRUIT EXTRACT, GANODERMA LUCIDUM (MUSHROOM) STEM EXTRACT, KAEMPFEROL, LAMINARIA JAPONICA EXTRACT, NELUMBO NUCIFERA SEED POWDER, PAEONIA SUFFRUTICOSA ROOT EXTRACT, PHELLODENDRON AMURENSE BARK EXTRACT, PHLORETIN, POLYGONUM AVICULARE EXTRACT, PRUNUS PERSICA (PEACH) KERNEL EXTRACT, PAEONIA ALBIFLORA ROOT EXTRACT, PAEONIA LACTIFLORA ROOT EXTRACT, BELAMCANDA CHINENSIS ROOT EXTRACT, ERIOBOTRYA JAPONICA LEAF EXTRACT, HOUTTUYNIA CORDATA EXTRACT, OPHIOPOGON JAPONICUS ROOT EXTRACT, PERILLA OCYMOIDES LEAF EXTRACT, PLATYCODON GRANDIFLORUS ROOT EXTRACT, PRUNUS ARMENIACA (APRICOT) KERNEL EXTRACT, SCHIZONEPETA TENUIFOLIA EXTRACT, SCUTELLARIA BAICALENSIS ROOT EXTRACT, TRICHOSANTHES KIRILOWII ROOT EXTRACT, TUSSILAGO FARFARA (COLTSFOOT) FLOWER EXTRACT, PANAX GINSENG ROOT PROTOPLASTS, PORIA COCOS SCLEROTIUM EXTRACT, LYCIUM CHINENSE FRUIT EXTRACT, ATRACTYLODES JAPONICA RHIZOME EXTRACT, GINKGO BILOBA NUT EXTRACT, CYPERUS ROTUNDUS ROOT EXTRACT, EUCOMMIA ULMOIDES BARK EXTRACT, CASSIA OBTUSIFOLIA SEED EXTRACT, CHAENOMELES SINENSIS FRUIT EXTRACT, PRUNELLA VULGARIS LEAF EXTRACT, GLYCOPROTEINS, AMOMUM XANTHIOIDES SEED EXTRACT, ATRACTYLODES LANCEA ROOT EXTRACT, CITRUS UNSHIU PEEL EXTRACT, EUGENIA CARYOPHYLLUS (CLOVE) FLOWER EXTRACT, GLYCINE MAX (SOYBEAN) SEED EXTRACT, LINDERA STRYCHNIFOLIA ROOT EXTRACT, PONCIRUS TRIFOLIATA FRUIT EXTRACT, TRICHOLOMA MATSUTAKE EXTRACT, ZANTHOXYLUM PIPERITUM FRUIT EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, GANODERMA LUCIDUM (MUSHROOM) EXTRACT, PANAX GINSENG LEAF/STEM EXTRACT, PUNICA GRANATUM FRUIT EXTRACT, ETHYLHEXYLGLYCERIN, CIMICIFUGA RACEMOSA ROOT EXTRACT, DIOSCOREA JAPONICA ROOT EXTRACT, LITHOSPERMUM ERYTHRORHIZON ROOT EXTRACT, TRIFOLIUM PRATENSE (CLOVER) LEAF EXTRACT, ALLIUM TUBEROSUM SEED EXTRACT, ACHYRANTHES BIDENTATA ROOT EXTRACT, POLYGALA TENUIFOLIA ROOT EXTRACT, TRIBULUS TERRESTRIS FRUIT EXTRACT, TUBER MELANOSPORUM EXTRACT, EPIMEDIUM KOREANUM EXTRACT, TROMETHAMINE, TRISODIUM EDTA, TITANIUM DIOXIDE(CI 77891), MICA, IRON OXIDES(CI 77491), FRAGRANCE, LINALOOL, LIMONENE, HEXYL CINNAMAL, BENZYL BENZOATE, BENZYL SALICYLATE

Dispense one pump of product into the palm of your hand, and deeply inhale the subtle aroma of traditional Korean medicinal ingredients to help calm your mind. 

Gently apply to your face and neck, and lightly massage them in an outward motion. 



Gifted with Grace from THE WHOO Receive Imperial Youth Concentrate Serum with Bojagi Gift Wrapping, and additional Imperial Youth 3-Piece Gift Kit.  (Cream 4ml, Serum 7ml, Eye cream 4ml)

The Aesthetics of bojagi wrapping
Bojagi is a traditional Korean wrapping cloth, long used to present heartfelt gifts with elegance and care. Its soft texture and refined beauty symbolize good fortune and thoughtfulness. We wrap our offerings in bojagi to honor this heritage—and to express our deepest gratitude to you.
GIFT WITH PURCHASE *Gifted based on the final payment amount per order.
gift img
Over $230 - Imperial Youth 2-Piece Gift Kit
(Cream 4ml, Serum 7ml)

Enjoy two miniature of Imperial Youth collection, including Imperial Youth Cream and Imperial Youth Concentrate Serum.
gift img
Over $600 - Imperial Youth 2-Piece Gift Kit
(Cream 4ml, Serum 7ml)
- Nossi Bojagi Bag
(Random color / Jade or Bora Lilac)

Experiencing the elegance of Bojagi, captured flawlessly in the Nossi Bojagi bag. - Nossi Noted.
*Quantity of Nossi Bojagi Bag is limited. While supplies last.

Timeless Longevity™

The timeless power of ginseng for supporting skin rejuvenation.

Ginseng’s ability to repair itself has captivated people for centuries. After 19 years of
research, THE WHOO captured its everlasting vitality in Timeless Longevity™.  This proprietary
complex fights visible signs of aging, like fine lines and loss of elasticity.
Image of of hands holding Rare Wild Ginseng in a very preciously way.

Rare Wild Ginseng

A precious gift from nature to your complexion

Our ginseng thrives independently in the wild for 30-plus years in harsh natural environments before being harvested. Enduring extreme conditions and growing at a slow, steady pace, this key component in THE WHOO’s formulas has long been regarded in Korea as one of the most prized medicinal ingredients. 

Image of of hands holding Rare Wild Ginseng in a very preciously way.

What’s Inside

Image of of Rare Wild Ginseng capsule with cream texture at the back.
Wild Ginseng Ginsenoside™ & Senofence™

Powerful proprietary ingredients inspired by rare wild ginseng

Through groundbreaking research on the longevity of ginseng, THE WHOO has uncovered two powerful skin-enhancing compounds:

  • Wild Ginseng Ginsenoside™: A potent anti-aging compound that targets the skin's aging factors with precision. Ginsenosides are what give ginseng its powerful medicinal properties. Unlike the ones typically found in regular or red ginseng (Re, Rh1), this advanced formula features unique ginsenosides (C-Mc1) naturally abundant in wild ginseng that offer superior collagen-boosting benefits for visibly firmer, tighter, plumper skin.

  • Senofence™: A dynamic blend of ingredients (quercetin, resveratrol, and kaempferol) that is known as restoring skin's resilience.*

    *In vitro test on ingredient.

Image of glass laboratory containers filled with essential formula.
Aging-RX Technology™

High-performance science

Exclusively developed by THE WHOO, Aging-RX Technology™ delivers powerful wrinkle-reducing effects. This advanced formula offers even greater elasticity-improving benefits than retinol for a visibly smoother, revitalized complexion. 

This technology selectively activates our skin’s retinoid X receptors (RXR), which help support collagen content and elasticity, to restore healthier looking skin, while help maximize both safety and effectiveness.*

*In vitro test on ingredient.

Visibly improves aging signs to look 10 years
younger after 8 weeks of use.

  • 77.8% barrier repair in 10 hours.
  • 14.9% visible increase in skin radiance in 10 days.
  • 26.1% visible reduction in fine lines around the eyes in 8 weeks.
  • 25% visible reduction in laugh lines in 8 weeks.
Woman Image showing visibly Improves aging sign to look 10 years yonger after 8 weeks of use
Age-reversing serum
for 10 years younger-looking skin*

A high-potency serum for

Triple Anti-aging care

BARRIER** - LIFTING* - WRINKLE*

Barrier 101%

Recovery of damaged skin barrier after 1 time use**

Lifting 19.4%

improved after 8 weeks of use*

Wrinkle 16.5%

improved after 8 weeks of use *

* Based on clinical test on 34 women after 8 weeks
** Based on clinical test on 32 women after 1 time use

Imperial Youth Skincare Ritual
Imperial Youth Concentrate Serum bottle, with the cap off.
Luxury packaging, elevated by sustainability. Our Refillable Jars: Reduces plastic usage by -25% Reduces glass usage by -66% Reduces metal usage by -66% Reduces raw material usage by -53%

* Comparing one refillable product and two refills to three refillable products of Imperial Youth Concentrate Serum.
** Applies to plastic/glass/metal usage.

A wide panoramic shot of Gyeongbokgung Palace in Seoul, South Korea. The palace buildings, with their traditional Korean architecture, stretch across the frame under a clear sky. The scene is captured from a slightly elevated angle, offering a comprehensive view of the palace grounds.

The History of THE WHOO

Inspired by Korean Heritage

Discover