Frieze New York
THE WHOO X FRIEZE NEW YORK
May 7th - 11th, 2025 | THE SHED
Korean Royal Heritage in New York
Royal Elegance in Dialogue with Art
THE WHOO joins Frieze New York in May 2025, one of the world’s leading art fairs.
Experience the harmony between timeless beauty and contemporary artistry.
THE WHOO Imperial Youth Art & Heritage Set
by artist Jian Yoo
at Frieze New York 2025
At Frieze New York 2025, we present THE WHOO brand lounge where beauty and art coexist in quiet harmony through artist collaborations.
We invite you to visit our brand lounge to experience Imperial Youth products, explore artworks presented through artist collaborations, and discover an array of exclusive on-site offerings.
- May 7th - 11th, 2025
- The Shed, located at 545 West 30th Street
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OPENING HOURS
May 7 (Wednesday Preview, invitation only): 11am - 7pm
May 8 (Thursday Preview, members and invitation only):
11am - 1pm, 1pm - 7pm general admission ticketsMay 9 (Friday): 11am - 7pm
May 10 (Saturday): 11am - 7pm
May 11 (Sunday): 11am - 5pm
Sketches from Frieze New York 2025
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THE WHOO Brand Lounge
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Product Display of Imperial Youth collection
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Art Zone of THE WHOO Brand Lounge
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Gift Zone of THE WHOO Brand Lounge
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Guests interaction with Imperial Youth collection
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Guests interaction with Imperial Youth collection
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THE WHOO Gift Wrapping Service
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The view of Frieze New York 2025
Artist Collaborations
For this presentation at Frieze New York 2025, THE WHOO brings together three emerging South Korean artists who embody ways that traditional craft practices, which reached their apogee in palace culture, can inspire contemporary making.
Using intricate mother-of-pearl inlay, Jian Yoo’s specially commissioned caskets are a singular statement of THE WHOO’s ethos, representing the enduring touch point between beauty and functionality.
In sculpture and wall-based works, Ok Kim builds up mulberry-sap lacquer in multiple delicate layers. Her practice invests the classic ott-chil technique with a contemporary vibrancy through bold dynamic shapes and colours, while observing its commitment to balance and peaceful reflection.
Subin Seol’s practice builds on the legacy of Korean ceramics, drawing inspiration from traditional kiln forms and elegant handcrafted detail. Her timeless designs, rendered in greens and earth tones, echo the widely admired Korean tradition of celadon ware as well as the hues found in palace aesthetics.
Each artist entwines past and present in a contemporary expression of craft. Using time-honoured methods, they preserve Korean heritage whilst finding languages to invigorate these mediums’ continued relevance today.
