A close-up of a microscope and petri dish on a laboratory table, representing scientific research in skincare.

Royal Beauty Science

For over 20 years, THE WHOO Royal Beauty Research Center has been paving the way for the future of skincare science
Traditional wooden drawers with Korean herbal medicine labels in black calligraphy, symbolizing Korean medicinal recourses.

THE WHOO
Royal Beauty Research Center

Since 2003, THE WHOO Royal Beauty Research Center has pioneered the fusion of future-forward skincare science with the rich heritage of Eastern Asian beauty rituals. This hub of innovation and progress is shaping the next generation of beauty with centuries-old wisdom.

THE WHOO Royal Beauty Research Center continuously analyzes the causes of visible skin aging and develops optimal solutions that adapt to new possibilities and changing times. Here, we remain committed to unlocking the potential for healthier, timeless look of skin.

Building upon the beauty secrets of the Joseon Dynasty’s royal family, THE WHOO Royal Beauty Research Center showcases the efficacy of herbal ingredients while backing them with modern scientific research.

Gong Jin Solution™

The Key to THE WHOO’S Efficacious Formulas

  • A laboratory device processing herbal ingredients with boiling extracts inside a glass container, illustrating the development of Gong Jin Solution™.
    Research

    Inspired by a restorative herbal remedy that was exclusively reserved for the royal family during Korea’s Joseon Dynasty called the Gongjindan Prescription, THE WHOO did extensive research on every ingredient added to it to create a modern reinterpretation for skincare use.

  • Close-up of traditional herbal ingredients including Cornus officinalis, Ganoderma lucidum, Angelica gigas used in the Gong Jin Bi Dan formula.
    Development

    Our signature Gong Jin Solution™ contains a proprietary blend of precious herbs that is a latest adaptation of the Gongjindan Prescription. This exclusive formulation incorporates key ingredients recognized in modern times, including Glycoproteins, Arginine and Glutamic acid.

  • Skincare ingredients in multiple petri dishes. Clear liquid, cream, red berries, leaves, and brown powder are visible.
    Results

    The Gong Jin Solution™ is at the heart of everything in THE WHOO's luxurious skincare lineup.
    Best of all, our Gongjindan Prescription-inspired complex has been clinically tested to improve skin elasticity, revitalize complexions, and provide deep hydration to the skin.

Ongoing Studies
A transparent glass apparatus with multiple tubes and flasks connected for advanced skincare formulation research.

THE WHOO Royal Beauty Research Center consistently works to discover the natural causes of skin aging using bioinformatics analysis and the latest biotechnology. Through these analyses, we aim to better understand the crucial mechanisms contributing to signs of aging, such as fine lines, wrinkles, sagging, and hyperpigmentation, so we can keep providing you with the most innovative, efficient skincare treatments for maintaining a youthful, healthy complexion.

Various colored liquids and plant materials in clear glass containers. The phrases 'Our Beauty Botanic Garden' and 'THE WHOO'.

Our Beauty Botanic Garden

THE WHOO’s neverending pursuit of skincare innovation through rigorous plant research

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