Glycyrrhetinic acid (Enoxolone)

Helps brighten and soothe irritated skin

Brown powdered Glycyrrhetinic acid extract scattered with uneven, coarse texture.
Benefits

  • Soothing, Brightening

  • Known to soothe irritated and sensitive skin.

  • Helps to boosts skin brightening.

What It Is

  • Glycyrrhetinic acid is one of primary components that can be obtained from licorice roots.

  • Glycyrrhetinic acid is also known as Enoxolone, which is known for its powerful skin-soothing effects.

  • It is widely used in skincare products for sensitive skin.

  • INCI: GLYCYRRHETINIC ACID

History

  • Licorice root was one of the most frequently used herbal medicines in the royal court of the Joseon Dynasty.

  • Boiled licorice water was used as mouthwash for the newborn royal princes, which was a practice believed to promote their health and protect them from illness.

Our Research

  • NAD Power24™ is a groundbreaking technology exclusively developed by THE WHOO Royal Beauty Research Center. It enhances the stability and skin absorption rate of NAD to ensure effective delivery to our skin.

  • This technology optimizes NAD's efficacy through specific ratios of Quercetin and Glycyrrhetinic Acid to amplify their individual skin-enhancing benefits.